VALUABLE FRICTION
What if slowing down is the smartest move you can make?
Where do you like to start?

“This book is a slow-burning spark. It made me rethink how I lead, how I create, and what I’ve been rushing past.”

JOE PULIZZI
Friction Isn’t the Problem. It’s the Point.
We live in a world obsessed with speed. But in our rush to optimize, automate, and move on, we often lose the very thing that makes our work meaningful: the friction.
Valuable Friction is a manifesto for doing things differently. It’s not about resisting progress—it’s about designing better resistance. Whether you’re building a team, leading a brand, or navigating your own creative chaos, this book offers a fresh lens on what happens when we pause, push back, and give things the time they deserve.
Through practical frameworks, short stories, and just enough snark, you’ll learn how friction can become fuel—not just a force to fight against.

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