Occasionally Clever. Always Curious. Relentlessly Useful.
Trusted by hundreds of teams to bring clarity, strategy, and just enough friction to make the work matter.
Trusted by Brands to Make Marketing Work Smarter
Robert Rose is a strategic content advisor, best-selling author, and founding member of the team that built the Content Marketing Institute into the leading voice for the practice of content marketing.
Over the last decade, through his consulting firm Seventh Bear, he’s worked with more than 500 companies – from ambitious startups to global giants – helping them elevate strategy and build marketing that matters. He’s authored five books on content, strategy, and customer experience, and his Content Marketing Strategy course is the official certification program of the American Marketing Association.
Trusted by CMOs. And their teams
Robert is known for helping marketing teams turn chaos into confidence — with clarity, empathy, and the occasional rabbit hole story. As a strategic content advisor, he’s worked across industries to help brands rethink how they use content to lead, grow, and connect.
He co-hosts This Old Marketing, a top marketing podcast with downloads in 150+ countries, and regularly leads workshops and keynotes around the world. Whether he’s guiding a room full of executives or helping a team find its story, Robert’s goal is simple: he helps teams find the signal, keep the soul, and do less of what never worked in the first place.
Experience Matters. Especially Now.
I partner with CMOs and marketing teams as a strategic content advisor — bringing clarity, structure, and senior leadership for the moments when content needs to do more than fill a calendar. Engagements run through Seventh Bear, my advisory firm.
YES I WRITE BOOKS TOO
Best-Selling Author
My latest book explores how slowing down, pushing back, and embracing resistance can help you do more meaningful, original work—in business and in life.
Killing Marketing
A provocative call to reinvent marketing as a profit center. Warning: may cause career epiphanies.
Content Marketing Strategy
A practical framework for building content marketing that actually works—this is also the American Marketing Association’s official certification course.
“Working with Robert Rose is a transformational experience. His deep insights and thought leadership in Content Marketing has inspired marketers globally.”
VP, Marketing
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