Valuable Friction: How to Stand Out in the Age of Acceleration
In a world obsessed with moving fast, friction is treated like the enemy. But what if slowing down is the most radical—and profitable—move you can make?
In Valuable Friction, marketing strategist and bestselling author Robert Rose challenges the cult of speed that dominates business, creativity, and life. Drawing on stories from brands, creators, and innovators, Rose reveals how intentional resistance can spark originality, deepen relationships, and lead to work that actually matters.
You’ll discover:
-
Why efficiency can quietly kill creativity—and how to break free.
-
Five Forms of Valuable Friction you can use to think deeper, create better, and lead with clarity.
-
How to design meaningful pauses in your business, relationships, and creative work.
-
The surprising ways friction fuels trust, resilience, and long-term success.
If you’ve ever felt burned out, uninspired, or stuck on someone else’s treadmill, this is your permission slip to step off. Valuable Friction isn’t about doing less—it’s about doing what matters more.
Stop racing. Start resonating.
