Privacy and Terms

(a.k.a. The Boring But Important Stuff — with a wink)

Privacy Policy

What We Collect

When you sign up for my newsletter (Lens), subscribe to updates, or buy books and other things, I collect the basics: your name, email, and payment information (processed securely by Stripe). If you’re just browsing, I also use cookies for analytics only — to see what pages people like. That’s it. No creepy retargeting ads that follow you around the internet.

How We Use It

To send you newsletters and updates (via Substack)
To process your purchases (via Stripe)
To improve the site so it’s not a complete mess

We do not sell, rent, or trade your personal data to anyone. Not even aliens — unless they offer us a spaceship.

How Long We Keep It

We keep your info as long as you’re subscribed, buying stuff, or otherwise hanging out here. If you unsubscribe, we stop sending you emails. If you want all your info deleted, email us and we’ll take care of it faster than you can say “unsubscribe.”

Cookies (the digital kind, not the tasty kind)

We use cookies for analytics. That’s it. They don’t contain chocolate chips, they don’t spy on you, and they won’t track you to Instagram.

Terms of Use

1. Content & Advice

This site and newsletter contain thoughts, advice, strategies, and the occasional rant about marketing. You’re welcome to read, share, and even apply what you learn. But — and this is the important part — if you misuse it, that’s on you. If your boss doesn’t like your campaign, your client fires you, or your cat starts ignoring you after you implement something here… please don’t sue me.

2. Intellectual Property

Everything here — the articles, ideas, frameworks, and even the jokes — are mine (unless clearly credited otherwise). Please don’t copy, republish, or resell my content without permission. Sharing a link? Awesome. Copy-pasting entire posts into your company blog? Not awesome.

3. Purchases

All e-commerce transactions are handled by Stripe. I don’t see or store your credit card information. Refunds? If something goes wrong with your order, email me and we’ll work it out like humans.

If you subscribe to Lens via Substack, you agree that I’ll send you emails. You can unsubscribe anytime by clicking the link at the bottom of any email. No hard feelings.

5. Liability (The Big One)

This site is provided “as-is.” That means:

I do my best to provide accurate, smart, and useful insights.
But I make no promises that applying them will guarantee results.
By using this site, you agree not to hold me liable for marketing mishaps, business losses, or emotional distress caused by too many marketing acronyms.

6. Changes

I may update these Terms or Privacy Policy from time to time. If I make big changes, I’ll post them here (and maybe make a joke about it).

Questions?

If you’ve actually read this far — congratulations, you’re in the 1%. If you have questions about privacy or these terms, contact me.