VALUABLE FRICTION
The Playbook for Content That Actually Works
Based on the official AMA certification program, Content Marketing Strategy offers a practical, repeatable framework to help content teams focus, scale, and finally get unstuck. This isn’t theory—it’s the strategy that gets buy-in and builds momentum.
“Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights.”
PHILIP KOTLER
S.C. JOHNSON & SON distinguished professor of international marketing (emeritus); kellog school of management
Strategy Isn’t Just a Deck. It’s a System.
Let’s face it—most content strategies end up abandoned in a PDF somewhere. Content Marketing Strategy is designed to break that cycle.
This book lays out a clear, repeatable process for building a modern content operation—from aligning the business case to building the actual plan. It covers the hard stuff—like proving value, setting priorities, getting executive support, and connecting strategy to execution. Whether you’re in B2B, B2C, or just figuring it out as you go, this book gives you the tools to lead.
It’s also the foundation of the American Marketing Association’s official certification program—so it’s not just theory. It works.
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