VALUABLE FRICTION
What If Everything You Know About Marketing Is Wrong?
Killing Marketing asks a simple question with big consequences: what happens when we stop treating marketing as a cost—and start running it like a media business? It’s not just a theory. It’s a model that works.
“Joe and Robert take us, once again, to the bleeding edge of marketing . . . but importantly help us understand how to stay there. Their bold thinking, matched only by their bold personalities, jumps off of each page.”
JONTHAN MILDENHALL
CMO, AIRBNB
You Can’t Evolve Marketing Until You Break It
Killing Marketing is part wake-up call, part roadmap—and all challenge. Co-authored with Joe Pulizzi, the book argues that most companies are stuck treating marketing as a budget line item rather than a business model. But it doesn’t have to be that way.
What if your marketing department could generate revenue, build loyal audiences, and act more like a media company? This book shows how some of the world’s most innovative brands are doing just that.
If you’re ready to question the fundamentals, rally your executive team, or just make your CFO a little nervous—in a good way—this is where to start.
Subscribe To
