Robert can be a prominent member of your marketing leadership team, or your best-kept secret to help you reach your marketing goals.
Wherever you are in your marketing journey, Robert can help you make progress toward your goals. Maybe you’re looking for someone who can become a prominent member of your marketing leadership team, and run your entire program. Or, perhaps you need a trusted advisor who will sit alongside you and be your best-kept secret while we co-create a successful approach to your own marketing leadership. Either way, there are a few ways to engage:
How does this fractional
marketing leadership service work?
Half-Day Advisory
Okay, it’s not just a half-day of work. We start with a structured set of homework and information gathering to prepare us for our session. Then, in a half-day session, we'll dive into your current marketing strategy to identify what needs improvement to achieve your goals. This session is designed for teams that need a solid marketing strategy and guidance on implementing it from start to finish.
We start with a structured approach to gather critical information that will make our half day session productive.
Then our 5-6 hour Strategy Session will focus on using our structured approach to help you refine your marketing. Each session is tailored to your company's specific needs, helping you develop a strategy that boosts demand for your services.
As a follow-on deliverable, you'll receive a comprehensive list of immediate actions, an audit of your brand, messaging, and social media, as well as a review of your marketing systems. We'll also provide a 6-month marketing roadmap for execution.
Engaged Fractional Marketing Leader
This service provides you with a trusted advisor and leadership support you need, without the cost of hiring a full-time marketing leader.
The Engaged Fractional Marketing Leader responsibilities may include any of the following:
Strategy: Helping you and your team bridge the gap between ambition and execution in the modern marketing landscape.
Campaigns: Creating a go-to-market strategy focusing on high-impact marketing campaigns.
Leadership: Leading your internal - or external - team, overseeing daily marketing activities
Results: Developing a continuously improving measurement framework and then managing to key performance indicators and communicating those clearly to you.
Talent: Helping to find, interview, and manage the right people, technology vendors, agencies or any contractors needed to execute our marketing approach.
Trusted Advisor: Constantly focused on being a trusted ally and looking out for innovative ways to meet change management, marketing or sales objectives.
Fractional Advisor
Following either a half-day advisory or a 3-6 month Fractional Marketing Leader engagement, we offer an ongoing advisory service that can help you continually focus on improvement, with a minimal investment of time - perhaps even a few hours per month.
Typically, the Fractional Advisor engagements focus on:
Strategic Planning: Helping you and/our your team course correct, stay on track, or work through any specific issues in your marketing execution.
Leadership/Talent: Help to lead, coach, or otherwise work on acquiring new or temporarily needed talent, or technology.
Results: Provide analysis and/or insight into ongoing results - and their potential implications for ongoing strategy.
Robert has been a trusted advisor to business leaders
around the world and at companies of all sizes
Robert also provides educational workshops, online training, and customized executive briefings to help marketing teams make the best decisions to move their content and marketing forward.
Learn more about Robert’s training and educational workshops.
Let’s Work Together!
robert@contentadvisory.net