Marketer | Author | Storyteller
There’s an old quote, usually attributed to Dwight Eisenhower, that goes, “Plans are worthless, but planning is everything.” This is usually taken to mean that what’s valuable isn’t the plan itself but rather the planning process. We rarely hear the Read More
Recently, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for existing products. These kind of events are legendary in Silicon Valley, of course; Facebook Read More
There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment has caused many marketing practitioners to lament that people throughout the business now Read More
Someone came up to me at a conference recently and paid our CMI team a compliment. She said, “I love how you guys constantly come up with such great content. Your team always has such useful pieces. How do you do it?” After of course saying “Thank you,” Read More
In his book Good to Great: Why Some Companies Make the Leap … and Others Don’t, Jim Collins talks at some length about being a hedgehog. What’s that, you say? Well, the story of “The Hedgehog and the Fox” is originally attributed to a phrase by the Greek Read More
When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When you have a story, outline it, abstract it, even write it without considering whether it will be a novel, a screenplay Read More
