Around Valentines Day we talk about love. This year, I’d like to send a Valentine to the work. The work we do as practitioners of content. One of the things that I’m continually struck by is how many times we “look for the template.” And, no, I don’t mean
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Robert’s latest posts….
Combobulate. I love that word. Let me explain. The BBC recently did something revolutionary for a 93-year-old media company. It dropped its channel-based television and radio divisions and reorganized itself around “content and audience-led divisions.”
Repurposing content is a complex activity that’s often misunderstood. I’ve written before about how I’ve changed my answer when people ask how much content they should create. I used to say, “As much as you can and still have it be great.” I came to see
It’s important that we begin resetting our notions of content’s function in business. For the businesses I’ve talked with, the challenge was never “How are we ever going to create enough content?” It was, rather, “How the hell are we going to manage the
There’s quite a bit of talk these days about quality vs. quantity when it comes to our content strategy. The discussion usually centers on the question of how much content we should we publish. Sometimes the question is channel-centric: How often should we
Our Intelligent Content Conference was held recently, marking the true purpose of this "Content Strategy for Marketers" newsletter – these weekly ramblings from me. I write this on a plane after an exhausting and rewarding three days of wonderful content