You’ve no doubt heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if something is working adequately, you should refrain from changing it. Leave good enough alone. This advice may be good or bad, depending on the
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Robert’s latest posts….
Last week at Content Marketing World, I realized a lifelong goal when I met and interviewed John Cleese. Today it hit me: I had planned it all along. I’ll come back to this in a moment so that you can see how that dream fulfilled fits with a talk that I
I’m just returning from an exhaustive, and exhilarating, week of amazing people at Content Marketing World, and after speaking with so many people about a common challenge, I’m thinking of one of my favorite Hollywood quotes. It comes from William Goldman
When’s the last time you heard anyone in your organization say, “I don’t have enough to do”? Most business people are overloaded. And yet, for all that overload, business projects are less and less likely to meet expectations. According to this year’s
Around Valentines Day we talk about love. This year, I’d like to send a Valentine to the work. The work we do as practitioners of content. One of the things that I’m continually struck by is how many times we “look for the template.” And, no, I don’t mean
Combobulate. I love that word. Let me explain. The BBC recently did something revolutionary for a 93-year-old media company. It dropped its channel-based television and radio divisions and reorganized itself around “content and audience-led divisions.”