When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When you have a story, outline it, abstract it, even write it without considering whether it will be a novel, a screenplay
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I’m just coming off of an immensely satisfying business gathering that I’ve not missed over many years. It’s a gathering of some of the smartest, most emotionally connected people I’ve ever met. (How I ever got invited, I don’t know – but they’re stuck
I’m thinking about story. The topic has come up a couple of times in recent client conversations. One question in particular had me noodling: Does the story find the audience, or does the audience find the story? I know that sounds like a tautology. Let
I have a content campfire story for you. Once upon a time, a company that still lives today was founded in a city by the bay. It has lived its entire life in the digital age. It was founded around the time that many of today’s social platforms emerged,
You’ve no doubt heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if something is working adequately, you should refrain from changing it. Leave good enough alone. This advice may be good or bad, depending on the
Last week at Content Marketing World, I realized a lifelong goal when I met and interviewed John Cleese. Today it hit me: I had planned it all along. I’ll come back to this in a moment so that you can see how that dream fulfilled fits with a talk that I