Now I know that title is a little over the top, and it assumes that we have a successful management program in place to begin with. Allow me to explain. I spoke at an event at Michigan State University. It was a wonderful event, focused on how they could
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I’m just at the beginning of CMI’s six-city Master Class tour. It’s a blast to tour around the country and get to meet so many content marketers at these events. Two ideas came together for me recently – one from a class attendee in Boston, another from an
An article that caught my eye this week speaks to a dilemma I often find myself facing when talking with content practitioners in business. The article, from Inc.com, quotes author Malcolm Gladwell: “My editor at the New Yorker magazine, David Remnick, is
There’s an old quote, usually attributed to Dwight Eisenhower, that goes, “Plans are worthless, but planning is everything.” This is usually taken to mean that what’s valuable isn’t the plan itself but rather the planning process. We rarely hear the
Recently, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for existing products. These kind of events are legendary in Silicon Valley, of course; Facebook
There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment has caused many marketing practitioners to lament that people throughout the business now