Every new year our inboxes are full of predictions about what will or won’t happen in the year to come. The forecast is for these seven buzzwords to die, only to be replaced by four others. This data-driven strategy is wrong. This new and improved
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Robert’s latest posts….
Around Christmas I’m always reminded of the gift of frustration. I’m at the end of what has become a much more involved home renovation than it should have been. (Has there ever been an easy home renovation?). As the project winds down, there is plenty of
There’s a quote I love by Chicago Sun Times columnist Sydney Harris. He said people use “the words ‘information’ and ‘communication’ interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” You
It’s important that we begin resetting our notions of content’s function in business. For the businesses I’ve talked with, the challenge was never “How are we ever going to create enough content?” It was, rather, “How the hell are we going to manage the
I’m just at the beginning of CMI’s six-city Master Class tour. It’s a blast to tour around the country and get to meet so many content marketers at these events. Two ideas came together for me recently – one from a class attendee in Boston, another from an
There’s an old quote, usually attributed to Dwight Eisenhower, that goes, “Plans are worthless, but planning is everything.” This is usually taken to mean that what’s valuable isn’t the plan itself but rather the planning process. We rarely hear the