There’s quite a bit of talk these days about quality vs. quantity when it comes to our content strategy. The discussion usually centers on the question of how much content we should we publish. Sometimes the question is channel-centric: How often should we
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Our Intelligent Content Conference was held recently, marking the true purpose of this "Content Strategy for Marketers" newsletter – these weekly ramblings from me. I write this on a plane after an exhausting and rewarding three days of wonderful content
How do you define quality content? Ask a movie studio or a television executive, and you may hear something like this: “Quality content is that which attracts the biggest audience.” In other words, the content itself matters less than the number of
You’ve all heard the story of Henry Ford commenting on the automobile: “If I had asked people what they wanted, they would have said faster horses.” There is a fair amount of debate as to whether he actually said this, but certainly the sentiment rings
Get ready for the pushback. As Buffalo Springfield said, “There's battle lines being drawn Nobody's right if everybody's wrong Young people speaking their minds Getting so much resistance from behind” My colleague Joe wrote a post called “It’s
What does your content say about your organization? This is a question I posed to a CMO in Europe. I had been speaking at an event and had used a slide that I often use these days. It says, “Content is what we are.” If you attended the Intelligent