It’s your story. Tell it well.
For more than 15 years, Robert has helped business leaders balance the art and science of marketing, and tell their story more effectively. Over the last twelve years, Robert has served as a Fractional Marketing Leader for startups and media companies, and advised more than 500 companies, including 15 of the Fortune 100.
As a fractional marketing leader, Robert works primarily with technology and/or digital media companies to help business leaders navigate the new complexities of modern marketing and digital media.
As a fractional strategic advisor and consultant, Robert has spent the last decade working with leaders at brands such as Salesforce, SAP, Anthem Insurance, Capital Group, Roche Pharmaceuticals, The Globe and Mail, Informa, and ServiceNow among others.
Robert has served as the fractional Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and helping guide it to be the leading global content marketing education and training organization. Prior to that, Robert was CMO of Crownpeak - leading the marketing and product development of one of the world’s first enterprise Software-as-a-Service web content management solutions.
Robert also serves as a board member and investor for technology startups, serving on the board of startup technology DivvyHQ, and currently on the board of advisors for video startup company BrandLens.
Robert is the author of four best-selling books on modern marketing and content strategy. Thousands of students have attended Robert’s training on Marketing Fundamentals, and Content Marketing Strategy. His course on Content Marketing Strategy is the American Marketing Association’s certification course. Robert is also the co-host of the popular marketing podcast This Old Marketing, which is downloaded more than a half-a-million times every year in 150 countries.
An experienced modern marketing strategist
Robert Rose is a fractional marketing leader, and works with both senior leadership and practitioners in both startups to larger enterprises - helping them navigate the complexities of modern marketing.
An early internet pioneer, Robert has more than two decades of experience, and a track record of helping businesses develop successful digital and content strategies.
In the mid 1990s, Robert developed some of the first digital and internet strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association), and the U.S. Government - literally introducing many of these leading organizations to the Web.
As an Associate Partner with USWeb/CKS/marchFIRST, Robert helped develop strategic online initiatives for numerous startups, as well as larger enterprises such as Sony, Amgen, and Warner Brothers. In 2001, as Vice President of Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous clients such as the U.S. Army, Activision, and Intuit.
Learn more about working with Robert as a fractional marketing leader, or trusted advisor.
A best-selling author
The legendary marketing professor and thought leader Philip Kotler said that Robert’s newest book Content Marketing Strategy “not only delivers everything we need to know about content marketing, but also delivers valuable marketing insights.” And the “father of integrated marketing” Don Schultz said that Robert’s third book - Killing Marketing - written with Joe Pulizzi, has “unlocked the puzzle of what marketing should be in the 21st century.
Robert’s second book Experiences: The 7th Era of Marketing is a top seller and was called a “treatise, and a call to arms for marketers to lead business innovation.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com.
Managing Content Marketing is generally considered to be the “owner’s manual” of the content marketing process.
Robert’s latest book is:
Content Marketing Strategy: Harness The Power Of Your Brand’s Voice
An accomplished communicator and educator
Meet Robert In About 5 Minutes
Robert has more than 20 years of experience keynoting, hosting, and educating groups of all sizes about the strategic transformation of content-driven marketing in a digital world.
From full day workshops, to dynamic keynote talks, Robert speaks to 30-40 times per year, all over the world.
Robert’s style has been described as “incredibly personable”, and a speaker that will “challenge your audiences to think differently” about the practice of marketing and its role in today’s business.
Reach out if you’d like to discuss how Robert might speak at your event.
“Robert has a keen sense on how to blend technology and business for excellent results.”
Michael Weiss, Vice President Creative360 - Consulting Division of Creative Circle
Let’s Work Together!
robert@contentadvisory.net