EXPERIENCES: The 7Th ERA OF MARKETING
When Content Is the Strategy
Experiences introduced a bold idea: content isn’t just marketing’s job—it’s marketing’s future. This book lays out how to build scalable, content-driven experiences that actually connect with people and create long-term business value.
“Our ability to connect with customers is harder than ever. Carla and Robert show why marketing is no longer ‘business as usual’, and it’s time that marketing took a broader and more strategic role in leading the charge.”
kathy button bell
chief marketing officer EMERSON
Your Content Isn’t a Campaign. It’s an Experience.
Published in 2015 and still years ahead of its time, Experiences argues that marketing’s next evolution is about building content-driven experiences—not just assets, outputs, or campaigns.
In this book, Robert Rose and Carla Johnson introduce a repeatable framework for developing a content strategy that serves the entire business—not just the next quarter. You’ll learn how to structure teams, align stakeholders, and treat content as a business function, not just a marketing task.
If you’ve ever struggled with connecting big ideas to actual execution—or getting buy-in for content that’s more than filler—this is your blueprint.
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