It’s your story. Tell it well.
For more than 20 years, Robert has helped business leaders balance the art and science of marketing, and tell their story more effectively.
For the last decade, Robert has served as a fractional marketing and strategy leader for companies in the technology and media industries, and as a strategic marketing consultant to more than 500 companies, including brands such as Salesforce, SAP, Anthem Insurance, Capital Group, Roche Pharmaceuticals, The Globe and Mail, Informa, and ServiceNow among others.
Robert has served as the fractional Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010, and helped guide it to be the leading global content marketing education and training organization. Prior to that, Robert was CMO of Crownpeak – leading the marketing and product development of one of the world’s first enterprise Software-as-a-Service web content management solutions.
Robert also serves as a board member and investor for many technology startups and entrepreneurs.
Robert is the author of four best-selling books on modern marketing and content strategy. Thousands of students have attended Robert’s training on Marketing Fundamentals, and Content Marketing Strategy. His course on Content Marketing is the American Marketing Association’s certification course. Robert is also the co-host of the popular marketing podcast This Old Marketing, which is downloaded more than half-a-million times every year across 150 countries.
Fractional Marketing Leader
Working with companies as a part of their marketing team to help them reach business goals.
A best-selling author
The legendary marketing professor and thought leader Philip Kotler said that Robert’s newest book Content Marketing Strategy “not only delivers everything we need to know about content marketing, but also delivers valuable marketing insights.” And the “father of integrated marketing” Don Schultz said that Robert’s third book - Killing Marketing - written with Joe Pulizzi, has “unlocked the puzzle of what marketing should be in the 21st century.
Robert’s second book Experiences: The 7th Era of Marketing is a top seller and was called a “treatise, and a call to arms for marketers to lead business innovation.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com.
Managing Content Marketing is generally considered to be the “owner’s manual” of the content marketing process.
Robert’s latest book is:
Content Marketing Strategy: Harness The Power Of Your Brand’s Voice
Keynote Speaker & Educator
A teacher at heart, Robert works with brands to help train marketers on best practices in content marketing, and also speaks at conferences all over the world on the topics of modern marketing, content marketing, and content strategy.
Content Creator & Influencer
Meet Robert In About 5 Minutes
Robert has more than 20 years of experience keynoting, hosting, and educating groups of all sizes about the strategic transformation of content-driven marketing in a digital world.
Working with technology, marketing and customer experience brands, Robert can help brands reach marketers, and amplify their voice with content marketing programs, speaking, training, and custom research and thought leadership projecs.
Robert’s style has been described as “incredibly personable”, and a speaker that will “challenge your audiences to think differently” about the practice of marketing and its role in today’s business.
“Robert has a keen sense on how to blend technology and business for excellent results.”
Michael Weiss, Vice President Creative360 - Consulting Division of Creative Circle
Let’s Work Together!
robert@contentadvisory.net