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The Good Stuff Lives Here

Ideas, essays, and extras you won’t find in the algorithm’s training set.

Why Subscribe?

Because this isn’t about putting a padlock on ideas—it’s about opening more doors. By becoming a subscriber, you get access to the best of me—the stuff that doesn’t always make it into the books (Managing Content Marketing, Experiences: The 7th Era of Marketing, Killing Marketing, Content Marketing Strategy, and my newest work, Valuable Friction). Think of it as an ongoing, evolving bonus chapter.

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And yes, this is not about gating content. The web already has plenty of that. This is about keeping some things human—tucked safely away from the hungry eyes of AI crawlers—so that you, a real person, can enjoy ideas meant for real people. Because not everything should be scraped, indexed, and regurgitated. Some things deserve to be kept in the circle.

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