One of the things that I’m continually struck by is how many times we “look for the template.” And, no, I don’t mean the content template (although that’s a similar story). What I mean is that as we try to affect change in our businesses – and make content a more strategic piece of our businesses – how often we are seeking the templated roadmap of how to do it.
I taught a series of workshops in multiple cities: our Master Class series. And 99% of the feedback was great (I’m so thankful). But one note stuck out to me. This attendee was disappointed because I hadn’t produced a template for “how to do strategic content in her business.” She had been hoping for the to-do list of things – specific to her business – which would enable her to create an innovative, strategic content approach.
It gets better.
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