When’s the last time you heard anyone in your organization say, “I don’t have enough to do”? Most business people are overloaded. And yet, for all that overload, business projects are less and less likely to meet expectations. According to this year’s “Pulse of the Profession” report published by the Project Management Institute, 16% of all business projects “fail outright,” and about two-thirds meet “their goals and business intent.” That’s darn near a coin flip.
Now, these statistics aren’t specifically for content-related projects. But anecdotally, for content and marketing projects, I can tell you the failure rate feels even worse. Two client stories brought this discouraging perception home for me this week.
In the first case, I was in a planning meeting with the content team and the eight product marketing teams. I was there to facilitate their conversation. As they sat around and discussed how to stand up this ambitious new content platform, an elephant entered the room and stood there staring at everyone. Everyone was talking in circles about how much new content would be produced for the platform and how it would or wouldn’t affect the number of assets the content team would continue to produce for the product teams. You could hear the subtext in the “meeting talk.”
- “We’ll need to get aligned on that roadmap.”
- “Let’s take that offline and talk about how we’ll address that.”
- “We can get a smaller group together to talk about scalability and bandwidth issues.”
- “We’ll take a holistic approach to this and look for the synergies. We can repurpose much of that into assets that will work across verticals.”
Finally, I’d had enough.
To read more click here.