How do you define quality content?
- Ask a movie studio or a television executive, and you may hear something like this: “Quality content is that which attracts the biggest audience.” In other words, the content itself matters less than the number of people who consume it. This attitude certainly accounts for much of reality television.
- Ask a subject-matter expert, and you may find yourself on the receiving end of a fount of knowledge. These folks might say, “Quality content is in-depth, technical, and comprehensive.”
- Ask a marketing practitioner, and the answer may sound more like “Quality content is that which moves people to take a desired action, like buy, subscribe, or share a link.”
- Ask a technical writer, and the response might be “Quality content simplifies the complex, transferring knowledge to the audience.” These content creators want to teach something – popularity be damned.
When it comes to creating quality content in our businesses, many of us increasingly face tension between the romantic idea of popularity on the one hand – views, clicks, positive comments, shares, etc. – and, on the other, a depth of substance that some people in the audience may find inaccessible. In other words, if we define content quality in terms of its substance, won’t we have to settle for less popularity? Isn’t this the inherent tension between journalistic content and content produced by a brand?
If we define quality one way, we may find ourselves always chasing after blockbusters. If we define it another way, we may find ourselves always settling for creating the equivalent of critically acclaimed movies that few people see.
To read more click here.