Our Intelligent Content Conference was held recently, marking the true purpose of this “Content Strategy for Marketers” newsletter – these weekly ramblings from me. I write this on a plane after an exhausting and rewarding three days of wonderful content strategy talk. I was grateful to meet so many of you and experience so many thoughtful presentations.
There’s lots of divisive talk these days about making things great again: talk of winners, of losers, and of somehow gaining back something we’ve lost. This mindset engenders heated debates about the state of our country or our world. I think in many cases we have lost touch with what “greatness” means.
The word “great” gets lumped in with a sizeable bucket of things with various kinds of value. Made a lot of money? Great! Showed an impressive ROI? Great! Had x number of wins? Regained something we lost or got more of something we believe we deserve? Grrreat!
This week I was reminded of the deeper meaning of greatness: excellence. Do we work in pursuit of excellence? Do we look to raise all boats and bring the way we live and work to a higher purpose?
Do we strive for true greatness?
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