Around Christmas I’m always reminded of the gift of frustration. I’m at the end of what has become a much more involved home renovation than it should have been. (Has there ever been an easy home renovation?). As the project winds down, there is plenty of frustration with the contractors and subcontractors on this job.
Archives for November 2016
There’s a quote I love by Chicago Sun Times columnist Sydney Harris. He said people use “the words ‘information’ and ‘communication’ interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” You could change out “content” for “information” in that sentence. I wrapped up a consulting and advisory engagement with
It’s important that we begin resetting our notions of content’s function in business. For the businesses I’ve talked with, the challenge was never “How are we ever going to create enough content?” It was, rather, “How the hell are we going to manage the deluge of content we are creating?” If businesses stopped to consider
I’m just at the beginning of CMI’s six-city Master Class tour. It’s a blast to tour around the country and get to meet so many content marketers at these events. Two ideas came together for me recently – one from a class attendee in Boston, another from an article I read. The article was a
There’s an old quote, usually attributed to Dwight Eisenhower, that goes, “Plans are worthless, but planning is everything.” This is usually taken to mean that what’s valuable isn’t the plan itself but rather the planning process. We rarely hear the rest of that quote: “This is a very great distinction, because when you are planning