A few days ago, Joe Pulizzi wrote a post, 4 Truths About Content Marketing Agencies. There, he outlined some of the agency trends and best practices that we at CMI have observed as the ideas around content marketing become more widespread — and as more companies join the “gold rush” of helping brands produce this content.
Archives for April 2013
The process of marketing is changing. Yes! we finally understand this now. The need to deliver on Peter Drucker’s promise of marketing as “the distinguishing, unique function of the business” is becoming self-evident. As such, the skill of marketing is one that is pervasive throughout the entire organization. As Drucker said, “leadership is a marketing