In this episode, Joe and Robert talk about Facebook’s launch of “Paper” and the evolution of Facebook’s graph search into something that will rival Google. Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is. This week’s TOM example: iFly magazine from KLM airlines.
Archives for January 1970
In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook click fraud. This week’s TOM Example: HomeMadeSimple.com from P&G.
In this episode, Joe and Robert talk about GE’s new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week’s #ThisOldMarketing example is a shock to the world: There is a new “oldest content marketing example” for the boys to banter
In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed’s advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week’s TOM example of the week: Thomas Edmonds.
Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook’s algorithm changes. This week’s #ThisOldMarketing example: Patagonia footprints.
Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase ‘content marketing’. This week’s TOM example: Energy University.
This week, Joe and Robert dig deep into native advertising…first with the Wall Street Journal’s new native launch, and then with Guardian’s native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.
This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed. At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week’s TOM example: Baseball Cards.
This week to celebrate PNR’s 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia. Special guests include King Content’s Todd Wheatland and Cisco’s Tim Washer. The boys discuss LinkedIn’s new content analytics package, the end of blog comments, and the market pulse on content marketing in Australia.
In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is